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Who is Rubbing Whose Back? Ian McKenzie Just over a decade ago two young men began working on a new search engine, which at the time they called "BackRub". The search engine had this name because of its unique ability to analyze the back links going to any given web site. Larry Page and Sergey Brin are the names of those two men. They changed the name of "BackRub" to "Google", and started operating commercially in September, 1998. The figures for 2006 were released in April, 2007. (Nielsen/NetRatings) Of the many hundreds of search engines that are available, Google had 50.8% of the search engine market during 2006. This was an increase of 22.6% of the market they had in searches during 2005. Whilst on the topic of the Nielsen/NetRatings figures, it is interesting to note, the next biggest search engine operator was Yahoo which had 23.6% of the market during 2006. The first seven place getters amounted for 98.4% of the total searches done during 2006. The remaining 1.6% was shared by the many hundreds of the other guys. I tend to use Google more than any of the other search engines, for searches and other purposes. The number of times people chose Google for searches during 2006 was a staggering 1.4 billion. Back links are still an important part of the algorithm that Google's spiders use when they are crawling over sites to rank them. So anyone out there who is connected to the WWW who would like to send a link to any or all of my web sites..., thank you very much. It would be most appreciated. At last count I had around forty of them, but I would be happy to compile a list for you if you wish. There may even be someone out there who is feeling generous and philanthrophic, and would really like to help this poor struggling Web Master. This is what you will do. Firstly you register with a domain name registrant company an appropriate domain name. Next, you build and publish a web site that is full of praise for my businesses and more importantly for me personally. Then as an extra, you could throw in a personal blog site, that you have designed for me. Of course you will also need to cover the costs involved in hosting these sites. Finally, don't forget to give me back links to any or all of my official web sites. Up with the Header would be a really good spot for this link, up there it could be easily found by people as well as the search engine spiders. Now, no one has done these things for me as yet, but I can live in hope. However, all of the things mentioned above I did as recently as last week for a couple whose business I have been associated with for the last year or so. Their business is a dance studio, and I have been a regular participant in their classes and social dance sessions. My motivation? Well, nothing more than wanting to help out. I have generally enjoyed participating at their venue, and thought I could make a contribution. I did try to explain to the male half of this business duo on Wednesday night just what a blog site was all about, and how I thought it could be a useful tool to use in communicating with their client base. He was apprehensive about it, but seemed open minded enough to have a look. I offered to help talk through with him on the telephone, and I also mentioned that if he didn't want to use it that was fine also, as I could easily close the site down. What I received instead the following morning was an accusatory telephone call from the female half of this duo suggesting I should leave their business to them. Naturally, I immediately closed both sites down. But, back to Google and rubbing backs. Hey, anyone out there, come and rub mine as often as you like. I suggest it is vitally important for any business that has a web site to be aware of Google rankings, and how to improve them. This particular dance venue, I found as a result of a Google search less than two years ago. The clear profit they have made from admission fees from me alone in the period I estimated this morning to be well in excess of $2,500.00. Then there is the profit from meals and drinks on top of that. It is indeed curious to me that this particular business woman not only has no apparent concern regarding the importance of web sites linking to hers, but even treats with contempt a "friend's" attempt to be supportive of their business and them as teachers.
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[100 Million] [Multiple Names] [History] [Care Choosing] [WWW publish] [Whose back?] |
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